..between advertisements and television soaps. A strong disclaimer before I begin. I AM NOT AN AVID WATCHER OF HINDI TELEVISION SOAPS. HOWEVER IT GETS PLASTERED ALL ACROSS MY CONSCIOUSNESS WHEN THE TV IS BLARING IN THE BACKGROUND AS I TRY TO DO SOMETHING PRODUCTIVE.
So there is this Soap on colors which goes by the name "Balika Vadhu". Some episodes back they had a scene where the father calls his children together and explains to them a life insurance policy. No, not just any generic life insurance policy. It was a blatant advertisement of Bajaj life insurance. Not only that, he explained in great length about the features and benefits of that policy! As if it wasn't reel life but real life. As if he was about to buy that policy for his reel life kids. WoW!
Then now, about 10 minutes back, in an advertisement break for the same soap, the female actors of that soap were shown advertising for a Pregnancy test kit. They were playing the same roles and wearing the same attire as they do in the serial. WoW !
The time is not far when you will not be able to tell if you are watching a story or an advertisement. The next innovation in advertisement has arrived at our doorstep.
The lines are blurring ...better switchoff the idiot box and go out to play (but hopefully something other than cricket for GODs sake. Maybe Golf?)
Cheers
Rishi.
Episode 2045 Scott Adams: Silicon Valley Bank Prediction, Trump Dominance,
& Race Relations Reframed
-
Content: Bill Maher reframes DeSantis out of 2024 SVB, Silicon Valley Bank
situation Mark Cuban on FDIC 250,000 protection limit USA Today compares
Maine...
2 years ago