Friday, March 5, 2010

The lines are blurring....

..between advertisements and television soaps. A strong disclaimer before I begin. I AM NOT AN AVID WATCHER OF HINDI TELEVISION SOAPS. HOWEVER IT GETS PLASTERED ALL ACROSS MY CONSCIOUSNESS WHEN THE TV IS BLARING IN THE BACKGROUND AS I TRY TO DO SOMETHING PRODUCTIVE.

So there is this Soap on colors which goes by the name "Balika Vadhu". Some episodes back they had a scene where the father calls his children together and explains to them a life insurance policy. No, not just any generic life insurance policy. It was a blatant advertisement of Bajaj life insurance. Not only that, he explained in great length about the features and benefits of that policy! As if it wasn't reel life but real life. As if he was about to buy that policy for his reel life kids. WoW!

Then now, about 10 minutes back, in an advertisement break for the same soap, the female actors of that soap were shown advertising for a Pregnancy test kit. They were playing the same roles and wearing the same attire as they do in the serial. WoW !

The time is not far when you will not be able to tell if you are watching a story or an advertisement. The next innovation in advertisement has arrived at our doorstep.

The lines are blurring ...better switchoff the idiot box and go out to play (but hopefully something other than cricket for GODs sake. Maybe Golf?)

Cheers
Rishi.

2 comments:

  1. Anyways there's very little to watch in those serials with same 'ghisipiti' stories. And now if the torture of watching the advertisement inside the story starts..then surely we should call it an end of television entertainment and try to choose good old ways of entertaining ourselves with plays, sports,reading or any other outdoor activities
    Of all the things one thing can improve for sure if the idiot box is switched off..
    that is a good conversation with family members :)

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  2. Talk about innovation and the popularity of the daily soaps. Some months earlier, they were advertising Max NY life. (Dont ask me how I know. I'm married)

    PS: Why hate cricket man?

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